Deborah Merkin
- Role
- CEO & Founder at Giftcard Partners, Inc
- Location
- Wellesley Hills, MA, US
- LinkedIn followers
- 500 followers
About Deborah Merkin
Deb Merkin is a passionate leader with over 20 years of C-level experience in the…
Experience
CEO & Founder
Dec 2003 — Present
GiftCard Partners, Inc.(GCP) is one of the nation\'s largest providers of business-to-business (B2B) corporate gift card program services. Working as an out-sourced B2B program management solution and using innovative sales and marketing techniques, GiftCard Partners is dedicated to growing clients\' B2B gift card programs in the incentive, loyalty, sales promotion, fundraising (Scrip), gift card mall, and affinity group markets GiftCard Partners specializes in defining and marketing new products, creating strategic partnerships, and delivering solutions-driven programs for both channel partners for the loyalty and incentive market as well as for the direct end customer market, which includes employee rewards and incentives, safety programs, blood donor programs, sales incentive programs, health and wellness programs, and medicare and medicaid programs. GiftCard Partners works with a broad range of leading brand retailers and merchants. Current clients include: CVS/pharmacy The Home Depot Whole Foods Market The Cheesecake Factory AutoZone Boston Market Burlington Coat Factory Crutchfield Electronics Yofi.com
Skills
- B2b
- B2b Marketing
- Sales
- Marketing Strategy
- Strategic Partnerships
- Partner Management
- Management
- Loyalty Programs
- Crm
- Gift Cards
- Marketing
- E-Commerce
- Product Marketing
- Retail
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