Deborah Marett

About Deborah Marett

Proven creative leader with a passion for public service and community engagement…

Experience

1. Public Information Coordinator

   Milwaukee County Federated Library System

   Aug 2021 — Present · Milwaukee County, WI, US

   Managed marketing communications to support 27 public libraries in Milwaukee County.• Responsible for yearly marketing budget spending and reporting.• Developed advertising campaigns to make public aware of library resources, utilizing direct mail, social media, radio, video, and other advertising venues.• Created an adult literacy program, partnering with community organization and researching online education platforms, to address the statistic that 25% of adults in Milwaukee County read at a 3rd grade level or below.• Wrote press releases, newsletters, email campaigns.• Led state cohort of library system marketing professionals.• Wrote crisis communications plan.• Participated in creating new 4-year strategic plan.• Conducted training and informational meetings with library staff to support their local marketing work.• Managed the library system social media accounts. • Created video tours of libraries.• Researched and purchased printing, advertising, translation services, SWAG collateral.• Designed library-themed merchandise and created an online store.

Skills

• Marketing
• Writing
• Adobe Creative Suite
• Google Analytics
• Photoshop
• Editorial
• Publications
• Trade Shows
• Graphic Design
• Branding & Identity
• Publishing
• Copywriting
• Web Design
• Event Planning
• Pre-Press
• Logo Design
• Public Speaking
• Creative Direction
• Social Media
• Editing
• Advertising
• Magazines
• Website Development
• Indesign
• Art Direction
• Newsletters
• Layout
• Corporate Branding
• Creative Development
• Photography
• Brand Development
• Public Relations
• Corporate Identity
• Art
• Catalogs
• Social Media Marketing
• Brochures
• Marketing Communications
• Dreamweaver
• Illustrator