Debmalyo Banerjee

About Debmalyo Banerjee

Debmalyo Banerjee is an accomplished marketing leader with over 24 years of experience across technology, insurance, and media sectors. His expertise spans brand management, marketing communications, digital marketing, influencer engagement, thought leadership, and demand generation. An ambitious outlook, challenges and stretched goals are what drive him. He has served as a trusted advisor to global CXOs and business leaders, helping them build brand reputation, navigate complex communication challenges and drive growth.As Head of Marketing at TCS, Debmalyo has spent more than a decade shaping the company’s marketing strategy and driving growth through innovative marketing approaches. Under his leadership, TCS has launched several marketing initiatives, strengthened its market positioning, and earned numerous industry accolades. He is passionate about leveraging marketing as a strategic driver of business growth and believes in its transformative role in shaping brand narratives.Known for building high-performing, cross cultural teams, Debmalyo emphasizes collaboration and creativity to deliver impactful outcomes. His work reflects a commitment to innovation and customer-centricity, aligning marketing strategies with evolving business needs.Beyond his professional achievements, Debmalyo is an avid learner and writer with interests in branding, communications, history, economics, econometrics, psychology, and business models. He enjoys travelling, biking, and wellness and is currently pursuing a Ph.D in Marketing, focusing on B2B advertising elasticity and effectiveness in the IT Industry.

Experience

1. Head of Marketing

   Tata Consultancy Services

   Jan 2018 — Present · Mumbai, IN

   Head of Marketing

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Doctor of Philosophy - PhD, Marketing

• Cornell University

  Digital Business Leadership Program, Digital Business

• SDA Bocconi

  Growth & Transformation Leadership Program

• Banaras Hindu University

  MBA, Marketing Faculty of Management Studies

  1999 — 2001

• Northwestern University - Kellogg School of Management

  AI in Business Transformation Course, Artificial Intelligence

• Hemwati Nandan Bahuguna Garhwal University

  Bachelor's degree

  1996 — 1999

Skills

• Employer Branding
• Online Marketing
• Integrated Marketing
• Sales Operations
• Crm
• Sales
• Social Media Marketing
• Brand Communication
• Business Development
• Lead Generation
• Research
• Marketing Communications
• Telemarketing
• Advertising
• Recruiting
• Market Planning
• Strategy
• Marketing
• Web Marketing
• New Business Development
• Customer Relationship Management (Crm)
• Brand Management
• Marketing Strategy
• Team Management
• Insurance
• Media Planning
• Leadership