Debmalya Datta
Corporate Marketing Manager @Abp Group
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WORK HISTORY
Corporate Marketing Manager @Abp Group
Bengaluru, IN
Strategic Planning:Develop and implement mobile app marketing strategies to boost downloads, user engagement, and retention.Align marketing plans with company goals and market trends.User Acquisition:Lead multi-channel campaigns to increase app downloads and user base.Optimize app store visibility through effective ASO practices.User Retention and Engagement:Create strategies to enhance user retention and reduce churn.Implement engagement initiatives like push notifications and personalized content.Data-Driven Insights:Use analytics to guide decisions and improve marketing performance.Conduct A/B testing to refine acquisition and retention tactics.Cross-Functional Collaboration:Work closely with product, sales, and content teams to ensure cohesive marketing efforts.Coordinate with customer support and user research to improve user experience.Content and Brand Management:Maintain consistent brand messaging across all marketing channels.Develop engaging content and manage relationships with external agencies.Innovation and Technology:Stay updated on the latest marketing technologies and tools.Integrate new technologies to enhance campaign effectiveness.Performance Monitoring:Set and track KPIs for marketing campaigns.Report on performance and adjust strategies based on insights.Budget Management:Manage and optimize the marketing budget for maximum ROI.Reallocate resources to high-performing campaigns and channels.Leadership and Team Development:Lead and mentor the marketing team.Foster a culture of innovation and excellence within the team.
EDUCATION
Indian Institute of Management, Calcutta
Executive Program on Digital and Social Media Marketing, Marketing
South Point High School, Kolkata
Science
Academy of Technology
B. Tech, CSE
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT DEBMALYA DATTA
With over 15+ years of experience in online marketing, Debmalya is a results-driven and strategic Senior Marketing Manager at ABP Group, one of the largest media conglomerates in India. He is passionate about driving mobile app success and growth, leveraging his expertise in user acquisition, retention, and engagement across diverse channels and platforms.In his current role, he has developed and executed comprehensive mobile app marketing strategies that achieved an impressive 70% increase in user acquisition, resulting in a user base growth of 516% within six months. He has also collaborated with media, analytics, and user research teams to ensure real-time optimization and data-driven insights. He is proficient in Google Analytics, SEO, and various paid media and advertising tools, and holds multiple certifications from Google and Microsoft. Debmalya is always eager to learn new skills and explore new opportunities in the dynamic and evolving digital marketing landscape.
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