Debra Lamm
Academic Recruitment & Retention | Design Historian
- Role
- Academic Recruitment and Retention Coordinator (Director-level Scope), Caed at Kent State University
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Debra Lamm
I am a higher education enrollment management and student success professional with more than a decade of experience in healthcare and advancing institutional enrollment goals through data-informed strategy, cross-campus collaboration, and student-centered leadership.
Experience
Academic Recruitment and Retention Coordinator (Director-level Scope), Caed
Nov 2021 — Present · Kent, OH, US
Improved undergraduate confirmation rate by 7%(2023) through targeted outreach, messaging strategy, and recruitment programming.Increased underrepresented new freshmen admits by 34%(Fall 2024) through yield-focused communication, events, and student engagement activities.Direct undergraduate and graduate recruitment and retention strategy for Architecture, Interior Design, Construction Management, and Architectural Studies, aligning enrollment goals with capacity, access, and student success priorities. Oversee recruitment funnel performance (inquiry, application, admission, confirmation, yield), providing regular analysis and recommendations to college leadership using Slate, Banner, Power BI, Cognos, and Excel. Maintained the strongest undergraduate yield rate among Kent State\'s colleges (20••••25). Evaluate applications and portfolios for selective admissions to graduate and undergraduate degrees; advise undergraduate and graduate students.Supervise and train CAED Ambassadors and a Recruitment Assistant; establish tour standards, schedules, messaging consistency, and student engagement expectations. Liaison for the Office of Global Education in the recruitment and admission of international students. Plan and execute CAED recruitment events, open houses, summer programs, CAED Career Fair, and the Architecture Exploration Program.Coordinate with admissions, PR, and marketing teams on messaging, outreach, and web content.Use data analysis tools to support strategic enrollment planning.Skills: Academic Advising · Slate CRM · Salesforce • Marketing · Student Engagement · Banner · Canvas · Drupal • External and Internal Communications • Photoshop • InDesign • Career Counseling • Research • Data Analysis • Relationship Building • Design Theory and History
Education
The Art Institutes
A.S.T., Visual Communication Design, Photography
Kent State University
Master's Degree, Higher Education Administration & Student Personnel
2015
Community College of Allegheny County
Associate of Science - AS, Registered Nursing/Registered Nurse
Kent State University
Master of Arts (M.A.), Art History
2015
The University of Akron
Bachelor of Arts (B.A.), Art History
Kent State University
Master of Fine Arts - MFA, Design and Visual Communications
Skills
- Research
- Student Development
- Gallery Administration
- Program Development
- Teaching
- Academic Advising
- College Teaching
- Student Engagement
- Student Leadership
- Student Affairs
- Higher Education Administration
- Academic Writing
- Public Speaking
- Event Planning
- Grant Writing
- Residence Life
- Art History
- Higher Education
- Lecturing
- University Teaching
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