Debjani Bose
Marketing Manager Brand Management & D2C Marketing
- Role
- Brand Manager - Ambient & Frozen Category at GMG
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Debjani Bose
A Marketing Professional, with over 11 years of experience in the FMCG industry…
Experience
Brand Manager - Ambient & Frozen Category
May 2023 — Present · IN
Brand development for Ambient & Frozen category- Himalayan Pink Salt, Herbs & Spices, Seafood, Ready-to-eat FPP - NPD Projects - Middle-Eastern Spices (AL SERR brand) & Hey Pal (pet food brand)Curate go-to-market strategy- New Product Launch - Branding & Visibility: Across 300 stores in the UAE - Consumer Sampling: generated leads/activity - Consumer Activations: led to a 17% increment in sales volume - Post activation ROI AnalysisDrive E-commerce Activations- Curate trade calendar for the activations and branding on e-commerce platforms: successfully listed all brands in top 5 platformsDigital Marketing- Collaborating with agencies to maintain the social media platforms - Strategised on the monthly Social Media content calendar - Scouting for brand relevant influencers to run influencer campaignsRetail Planograms - Curated in-store planograms for Ambient & Frozen category - Led the training sessions for Sales & Merchandising teams on Brand visibility and trade planograms
Education
Sikkim Manipal University, India
Bachelor of Arts (B.A.), Journalism and Mass Media.
2009 — 2012
La Martiniere Kolkata.
ICSC/ISC, Arts/Humanities
1993 — 2009
Skills
- Public Relations
- Social Media Marketing
- Microsoft Office
- Event Management
- Advertising
- Marketing Communications
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