Debika Chatterjee

About Debika Chatterjee

A highly engaged performance marketing professional with passion for e-commerce and data-driven advertising. Exposure to different industries, several roles and responsibilities has resulted in ability to adapt quickly in different work environments and become a challenge-driven and resourceful online marketer. 6+ years of work experience in various industries with 4.5 years in Search advertising and Performance marketing space. Expertise in designing revenue driven campaign strategies to optimizing performance campaigns and identifying scaling opportunities. My curious mindset and test-and-learn approach allow me to constantly strive and create innovative digital marketing solutions for customers and brands

Experience

1. Ads Performance Manager i

   Amazon

   Oct 2022 — Present · Bengaluru, IN

   Owning a portfolio with high-value advertisers/accounts in LCS team. Analyse account performance against key metrics to identify, design, recommend and implement customised optimization solutions to increase efficiency and meet clients’ KPIs and drive revenue. Worked with Sellers and vendors across Amazon advertising domain and help develop best strategies to generate revenue and draw traction via advertising. Built client relationships with regular 1-1 connects and driving 100% adoption of the optimized campaigns with the client assuring apt delivery of customized recommendations.Provided 1-1 personalised optimization solutions to promote individual third party or brand owned products advertised on Amazon (Sponsored products, Sponsored Brands, Sponsored Display, Sponsored Brands Video and Amazon Stores). Engage with advertisers and internal teams to identify, address and solve issues blocking advertiser performance. Improving advertiser supporting softwares and internal tools by testing and learning about new tools such as Tableau, Salesforce, Helium10, Elastic.Trained over 100+ advertising specialists and org leaders across multiple teams on product and process over a period of 2 years, thus hold a great product (Amazon Advertising) and process (SOP driven) knowledge.

Education

• Instituto Hispania

  Spanish Language and Literature

  2017 — 2018

• Bharati Vidyapeeth

  Master of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General

  2012 — 2015

• University of Lucknow

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2009 — 2012

Skills

• Microsoft Word
• Events Coordination
• Recruiting
• Leadership
• Project Management
• Microsoft Office
• Management
• Team Management
• Interviewing
• Microsoft Excel
• Powerpoint
• Talent Acquisition
• Anchors
• Sql
• C
• Human Resources
• Java
• Public Speaking
• Performance Appraisal
• Sourcing
• Html
• Interviews
• Screening