Debi Theis
President @Henry Rose
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WORK HISTORY
President @Henry Rose
Santa Monica, CA, US
EDUCATION
Arizona State University
Bachelor of Science in Business Administration
ABOUT DEBI THEIS
As a visionary brand builder and strategic business transformation leader, I offer a track record of building robust product innovation and commercialization pipelines, stewarding new brands and products from concept to high-volume sell-through, and championing the development and execution of analytics-based, trend-driven strategic business plans that drive strong top- and bottom-line growth. With diverse experience ranging from established brands approaching $1B in annual sales to B2B contract manufacturing/private label, direct-to-consumer, and private equity-backed beauty brands, I’ve held executive positions with Avon, Mana Products, Ann Taylor, Victoria’s Secret Beauty, and Estée Lauder. I am known for introducing operational and financial rigor into all facets of product development, retail merchandising, brand marketing, creative, planning, and store operations; optimizing organization structures; and establishing workflows and cross-functional synergies to deliver sales-driving product newness and accelerate speed to market while improving margins. I bring to the table finely honed merchant skills, analytical and creative strengths, and deep knowledge of industry trends and the core consumer to deliver on-trend, brand-right product and merchandising innovations and an elevated, seamless omnichannel customer experience. I excel in building top-notch leadership teams, refining brand identities, and creating brand stories, messaging, product launch calendars and cadence, cohesive line assortments and collections, and sales productivity-enhancing merchandising strategies. AREAS OF EXPERTISE: Brand Building | Product Innovation & Commercialization | Business Transformation | P&L Management Strategic Business Planning | Sales & Profit Growth Retail Merchandising | Operations Enhancement M&A Due Diligence | Organizational Restructuring | Leadership Team Development Sales & Marketing Strategy | Brand/Product Launch | Line & Assortment Planning | SKU Rationalization Ecommerce Platform Enhancement | Instore Experience Enhancement | Coaching & Mentoring Workflow Design & Cross-functional Collaboration | Talent Recruitment & Retention | Teambuilding
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