Debdas Karmakar

About Debdas Karmakar

Results-oriented Performance Marketer and Digital Marketing Executive with 1+ years of hands-on experience managing and optimizing paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, Bing Ads, and Taboola.I specialize in building high-performing lead generation and retargeting funnels, optimizing key metrics such as CPC, CPA, CAC, and ROAS, and scaling campaigns while maintaining strong performance efficiency. I have managed in monthly ad spend and consistently delivered 2x–3x ROAS while improving overall campaign effectiveness.My experience spans across multiple industries including D2C brands, B2B businesses, real estate, and service-based companies, helping brands grow through data-driven marketing strategies.I work deeply with analytics, audience research, creative testing, and continuous optimization to drive measurable results. I enjoy experimenting, learning, and improving performance through structured testing and insights.

Experience

1. Performance Marketer

   Kass

   Aug 2025 — Present · Kolkata, IN

   Managing and optimizing paid media campaigns across Meta, Google, LinkedIn, Pinterest, Bing, and Taboola- Planned and executed full-funnel paid media strategies to drive qualified leads and conversions- Managed campaign budgets efficiently to balance scale with profitability- Collaborated with design and content teams to develop high-performing ad creatives- Building and scaling lead generation and retargeting funnels- Monitoring and improving CPC, CPA, CAC, CTR, and conversion rates- Ensured accurate campaign attribution through proper tracking setup and monitoring- Creating performance reports with insights and growth recommendations

Education

• Brainware University

  BBA in Digital Marketing arketing , Digital Marketer