Debby Roszman
Communications & Marketing Executive
- Role
- Executive Director of Public Relations, Marketing and Communications at Tiffin University
- Location
- Tiffin, OH, US
- LinkedIn followers
- 500 followers
Experience
Executive Director of Public Relations, Marketing and Communications
Feb 2017 — Present · Tiffin, OH, US
Maintain overall brand and consistency in marketing messages with a focus on aligning client goals with institutional goals and interfacing with on- and off-campus clients to clearly understand their objectives and outcomes, recommending appropriate tactics within the budget allotted and managing projects through completion- Formulate tactics to help University clients achieve objectives and outcomes with admissions, advancement, special events and other public relations efforts- Consult with and advise on-campus clients regarding project and program objectives and outcomes, and how this integrates with larger University goals and complements other programs- Supervise social media, graphic design, website and writing efforts within the Marketing & Communications department- Work collaboratively with photographers, videographers, graphic designers and writers, as well as full-time staff and freelancers- Recommend methods within the allotted budget to meet marketing needs while advancing theUniversity’s mission, implement the proposed methods and direct projects while meeting multipledeadlines that result in client satisfaction, maintaining quality control and consistent standards,conveying clearly the University’s image- Research, write and edit communications pieces. Write and edit copy for letters, websites, brochures, newsletters and news releases. Create copy that clearly communicates client and Universityobjectives in a manner that appeals to defined audiences- Develop and maintain strong relations with local/national news media.
Skills
- Fundraising
- Social Media
- Event Management
- Event Planning
- Strategic Planning
- Public Speaking
- Grant Writing
- Leadership
- Blogging
- Press Releases
- Writing
- Teaching
- Marketing Communications
- Budgets
- Community Outreach
- Community Development
- Marketing
- Public Relations
- Volunteer Management
- Customer Service
- Newsletters
- Social Media Marketing
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