Debra Vanni

About Debra Vanni

I am a passionate and dedicated problem solver who uses methodological expertise, industry knowledge, business acumen, and client service skills to deliver insights and recommendations to drive positive change. I bring twenty years of experience using quantitative and qualitative methodologies across multiple sectors including healthcare, higher education, government, public affairs and communications, consumer packaged goods (CPG), retail, real estate. Demonstrated skill at delivering insights used to develop growth strategies and improvements in areas such as customer/patient experience, program efficacy, brand image, product/service innovation, message testing, awareness and usage, market opportunities, and competitive intelligence. Proven ability to manage all phases of the research process including pricing & proposal, study design, questionnaire development, sampling criteria, data collection, analysis, and report writing. Demonstrated skill at turning data into concise insights used by top leadership to develop organizational improvement and growth strategies.The accomplishments that highlight my strategic research and sales experience include: • Leading client discovery meetings to uncover and understand the business issues and research goals.• Formulating innovative research strategies; designing studies from start to finish including sampling, screening,questionnaires, weighting protocols, and analytical plans.• Analyzing data from multiple sources to generate full reports including tactical and strategic recommendations to drive client business strategy and growth.• Enthusiastically managing cross-functional teams to deliver on-time and error-free deliverables.• Ongoing and trusted advisor to clients, providing direction before, during and after each project.• Active in all phases of business development including prospect outreach, budget & pricing, proposal writing and presentation and final negotiations resulting in client signature.• Extensive knowledge and experience across multiple industries (i.e, CPG, retail, public relations, government, higher education) addressing a variety of business issues including brand image, consumer experience & loyalty, messaging, competitive intelligence, market opportunities, and product development.

Experience

1. Senior Market Research Analyst

   American Medical Association

   Dec 2024 — Present · Chicago, IL, US

Education

• Temple University

  ABD, Sociology

  1993 — 1994

• Illinois State University

  M.S., Sociology

  1995 — 1997

Skills

• Questionnaire Design
• Marketing Research
• Survey Design
• Focus Groups
• Qualitative Research
• Customer Insight
• Advertising Research
• Research Design
• Data Collection
• Quantitative Research
• Market Research
• Online Research
• Survey Research
• Research
• Cross-Functional Team Leadership
• Project Management
• Brand Equity
• Report Writing
• Analytics
• Segmentation
• Ethnography