Debbie Trujillo

Marketing & Public Relations Consultant @Coldwell Banker Realty

Tampa/St. Petersburg, FL, US

My goal is to use my marketing and communications expertise, strategic planning skills and brand building experience to propel my clients to their greatest level of awareness among the audience most likely to buy their \"product.\" I partner with clients to promote their newly released books, luxury homes, health care practice or business service. The far-reaching exposure I generate helps them achieve their short term goals as well as long term potential. AREAS OF EXPERTISE:Marketing Communications• Create marketing plans which entail marketing tactics, social media opportunities and earned-media publicity campaigns that accomplish impressions and results.• Write, edit and manage the creation of communications tools which attract prospective customers: brochures, ads, newsletters and other tools as needed.• Manage social media campaigns, posts, advertising and branding content.• Research the market to identify competitive positioning and strategic direction. Formulate methods to reach the most fertile audience.• Orchestrate publicity campaigns to generate exposure through journalists, mass media and social media.Project Management• Manage vendors in the development of websites and landing pages from concept to performance metrics.• Coordinate graphic designers and printers in the development and production of marketing collateral.• Plan and manage multi-media flight plans for mass media campaigns, including TV and radio opportunities.

Walsh College

Bachelor of Business Administration (B.B.A.), Business Administration

University of South Florida

Master of Arts (MA), Mass Communication and Public Relations

Central Michigan University

Journalism