Debbie Schallock
Senior Brand Specialist @Mayo Clinic
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WORK HISTORY
Senior Brand Specialist @Mayo Clinic
Align stakeholders and agency partners to drive brand strategy, leveraging analytics and media insights to pinpoint creative elements that fuel engagement. Direct naming strategy for products, services, and apps to strengthen equity, trust, and instant recognition across all touchpoints. Serve as a Department of Belonging Leader championing initiatives and advancing organizational priorities, to position Mayo Clinic as an inclusive leader in healthcare. ROI SUCCESS- Activated brand strategy through the ‘Transforming Heathcare’ national advertising campaign garnering 1.7B impressions in 12 months- Campaign significantly contributed to top five competitive differentiation for a 24% increase in brand preference over 24 months- Launched content brand integration targeting the Hispanic community, delivering 2.8M impressions in 9 months- Created a toolkit on generational bias, cultural competency, and inclusive practices, providing colleagues with actionable insights that strengthened cultural awareness and advanced inclusive collaboration- Continue to embed Belonging principles into core branding decisions such as naming reviews, ensuring alignment with both inclusive values and brand strategy.
EDUCATION
The University of North Carolina at Greensboro
MA, Communication
Elon University
BA, Mass Communications
SKILLS
ABOUT DEBBIE SCHALLOCK
Root in your truth. Four simple words and my North Star. I’m a curious, diligent brand strategist with experience across many work environments, including for-profit, nonprofit, agencies, and startups. With a solutions-oriented mindset, I magnify authentic voices to share stories and engage audiences. Integrating competitive data insights, content marketing, and harnessing brand strengths, I build synergistic communication campaigns. Fostering a sense of Belonging is integral to my purpose-driven work. As an active listener, I partner with teams to elevate this value. For multicultural marketing, this means applying data insights to inform campaigns with a voice that’s true to all - the audience(s) and the brand. As an ever-evolving ally, I engage in crucial conversations seeking new knowledge and growth, acknowledging vulnerability as essential. My branding skills enable me to delineate market positioning and establish thought leadership. Along with my advocacy for Belonging, stories are shared in groundbreaking new ways to elevate awareness, change perceptions, and create growth. With ‘truth rooting’ as the guiding principle, I advance representation in marketing and within organizations.
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