Debbie Reidy

About Debbie Reidy

High-energy, driven sales executive with fifteen plus years of proven success in consumer sales and business development. Successfully launched Neutrogena into new categories for Johnson & Johnson; nationally launched skincare boutiques within drug class of trade for international brand Eau Thermale Avene; Launched all-natural oral care at Target, QVC and online. Significantly grown branded and private label beauty and health distribution across a broad customer base including CVS, Walgreens, Amazon, Rite Aid, Meijer, Harmon, Food, specialty and online retailers Specialties: Exceptionally skilled at strategically building new businesses, forecasts, and P & Ls. Outstanding analytic skills used for forward planning. Strong ability to work within new, changing, developing and entrepreneurial structures.

Experience

1. Vice President, Trade Relations

   Garcoa, Inc.

   Feb 2015 — Present · Boston, MA, US

   Strategically expanding private label and health and beauty care brands in the drug, mass, food, discount and club classes of trade. We are transitioning Garcoa from a small, select supplier to a larger more broadly distributed direct manufacturer of quality consumer products.

Education

• Penn State University

  Bachelor's Degree

Skills

• New Business Development
• Account Management
• Sales Operations
• P&L
• Marketing Management
• Product Development
• Integrated Marketing
• Budgeting
• Brand Management
• Crm
• Forecasting
• Cross-Functional Team Leadership
• Fmcg
• Competitive Analysis
• Marketing
• Sales
• Customer Relationship Management (Crm)
• Team Building
• P&L Management
• Pricing
• Product Launch
• Strategy
• Segmentation
• Market Research
• Analysis
• Management
• Fast-Moving Consumer Goods (Fmcg)
• Market Planning
• Merchandising
• Retail
• Sales Management
• Strategic Planning
• Product Marketing
• Business Strategy
• Consumer Products
• Budgets
• Business Development
• Inventory Management
• Leadership
• Trade Marketing