Debbie Fleischer
Communications Strategist | 20+ Years Crafting Narratives, Securing Earned Media & Elevating Brand Reputation
- Role
- Communications Strategist at UVA Community Health
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Debbie Fleischer
I’m a Strategic Communications & Writing Specialist with 20+ years of experience crafting…
Experience
Communications Strategist
Aug 2022 — Present · Charlottesville, VA, US
Drove 93+ earned media placements in FY25—double the prior year, including 10 bylined articles and 14 story pitches; currently 35% ahead of pace in FY26 Q1.• Authored 32 press releases in FY25, generating 50+ media hits (vs. 14 releases/30 hits prior year) and demonstrating the flywheel effect of sustained media engagement.• Produced 18 internal feature stories for Connect and Hope at Work, strengthening employee engagement and organizational culture.• Led UVA Health’s Prince William Living Magazine partnership, delivering high-quality monthly content aligned with Community Health priorities and system-wide messaging.• Expanded local media footprint by building relationships with outlets, chambers, and community partners, increasing coverage in key service areas including Orange and Madison counties.• Secured 8 staff award wins, raising visibility of leadership and clinical excellence.• Advanced UVA Health thought leadership by preparing executives for media interviews, conference speaking engagements, and trade publication features.• Collaborated on Becker’s Hospital Review initiatives, preparing for expanded system-level media and thought leadership engagement.
Education
Temple University
Bachelor's degree
Skills
- Networking
- Injection Molding
- New Business Development
- Direct Mail
- B2b
- Strategy
- Budgets
- Budgeting
- Business-to-Business (B2b)
- Graphic Design
- Direct Marketing
- Entrepreneurship
- Fundraising
- Retail
- Packaging
- Brand Development
- Marketing Strategy
- Online Marketing
- Marketing
- Sales
- Account Management
- Client Services
- Business Development
- Product Development
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