Debbie Donahoe
SVP, Analytics at Horizon Media
- Role
- SVP, Analytics at Horizon Media
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Debbie Donahoe
I am a senior-level insights and analytics professional with broad experience leading research on multi-functional agency teams serving major national advertisers. I am a passionate proponent of insight-based decision making that drives effective marketing communications and have a proven ability to develop and nurture client relationships, clarify business requirements, develop learning agendas, and successfully advocate for and manage innovative research projects. I thrive in dynamic, fast paced environment with tight deadlines and am experienced across diverse organizational and cultural contexts including vendor, client side, academic and international settings.
Experience
SVP, Analytics
Jul 2021 — Present
Education
Duke University
BA, Public Policy
The University of North Carolina at Chapel Hill
Ph.D., Sociology
Skills
- Customer Insight
- Crm
- Analysis
- Advertising
- Strategy
- Media Planning
- Analytics
- Consumer Insights
- Data Analysis
- Segmentation
- Market Research
- Media Research
- Quantitative Research
- Marketing Research
- Strategic Planning
- Spss
- Digital Marketing
- Evaluation
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