Debbie Cohn
Vice President, Marketing and Digital Communications @NYU Langone Health
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WORK HISTORY
Vice President, Marketing and Digital Communications @NYU Langone Health
NY, US
SCOPE: Spearhead the digital transformation strategy. Control multimillion-dollar budget as part of the $12B enterprise. Launch B2B growth plan to accelerate national reputation news efforts. NOTABLE IMPACTS: Implemented marketing automation through Salesforce Marketing Cloud that yielded a 500% ROI, which also provided advanced analytics that influenced decision-making. Recognized for skyrocketing reputation of NYU Langone Health, now the #1 academic medical center in New York and #3 in the nation with over 350 locations in the New York area. Built an industry-leading marketing function, pioneered digital transformation, led rebranding efforts, and introduced award-winning advertising campaigns. Established several multichannel brand advertising campaigns, which included #TheBestOutcomes, winner of 3 Clio Health Awards. Built best-in-class marketing and digital communications function that transformed brand awareness and engagement while optimizing patients’ digital experiences.
EDUCATION
Tufts University
Bachelor of Arts - BA
Columbia Business School
Master of Business Administration - MBA, Marketing
ABOUT DEBBIE COHN
VALUE PROPOSITIONAn influential marketing, advertising, and media executive with a proven track record of success in unifying creative direction, building and elevating marketing organizations, igniting brand relevance, and strategizing on emerging marketing trends, directing new MarTech channels.WHAT I AM KNOWN FOR Being a marketing thought leader that disrupts the marketplace through creative storytelling. Agile and adaptable business leader that drives change and accelerates growth. Being a natural leader that empowers ultra-performing teams while propelling change. My creative/artistic and creative/non-linear expertise. I am a strong synthesizer that can read a room and find common ground that builds trust.HOW I BUILT MY SUCCESS Led global rebranding initiatives to increase brand recall 50x in past ten years. Pioneered the launch of marketing automation through Salesforce Marketing Cloud at NYU Langone Health in 2019, which generated over $1.6B in incremental revenue as a new marketing channel. Drove the digital transformation of nyulangone.org websites to create an optimal prospect and patient digital experience. Recipient of 3 Clio Health Awards in 2022 for “The Best Outcomes” advertising campaign at NYU Langone Health for digital/social media, sound design, and filmography. Masterminded the brand marketing of the largest revenue driving business unit for Ralph Lauren, Factory Store Concepts, which successfully rolled out a new retail concept with 3 new stores.AREAS OF AUTHORITY Marketing Innovation & Automation Messaging & Positioning Brand Advertising & Launches PR & Media Relations Content Strategy & Execution Executive Leadership Strategic Planning & Growth Market Research & Insights Go-to-Market Strategy (GTM) Global Consumer Marketing Strategy Marketing Analytics Culture CreationNew Product Launches MarTech StrategyTo learn more about my experience, contact me at d••••••••@gmail.com
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