Debbie Ling

About Debbie Ling

My career has been a journey defined by resilience, adaptability, and a passion for impactful communication. With over 30 years of experience in marketing and communications, I’ve built a reputation for leading complex projects that bring clarity and unity to brands navigating change. I thrive on collaborating with cross-functional teams to develop and execute strategic communication plans that resonate with diverse stakeholders. From ensuring brand integrity through effective reputation management to developing pandemic communication plans that facilitated smooth closures and operational updates, my approach is rooted in delivering concise, empathetic, and effective messaging. Leading communication strategies for major events such as mergers and online banking launches has equipped me with the expertise to handle high-pressure, compliance-sensitive campaigns that achieve measurable results.In every role, I’ve combined strategic insight with a personable touch, delivering presentations and public speaking engagements that captivate and inform audiences. My dedication to being ready for the unexpected, such as emergency communication preparedness, ensures that I can guide teams and organizations seamlessly through unexpected situations, maintaining trust and transparency. Whether it’s developing multi-channel campaigns that drive results or adhering to regulatory and compliance requirements, I approach each project with integrity and a commitment to excellence that elevates brand voices and engages communities.Also, I like to have fun.

Experience

1. Senior Account Executive and Content Specialist

   EVR Advertising

   Mar 2023 — Present · Manchester, NH, US

   As an Account Executive, I lead client projects for top-tier clients like Irving, ensuring strategic execution and project success. I develop content strategies and provide copywriting expertise across sectors including healthcare, financial institutions, continuing care retirement communities, nonprofits, and corporate communications. My role involves crafting targeted messaging for blogs, web copy, campaigns, and social media to align with client goals and drive engagement. I also manage corporate communications, press releases, and reputation management to uphold brand integrity and resonate with diverse audiences.

Education

• Northeastern University

  Journalism

  1990 — 1994

Skills

• Marketing
• Nonprofits
• Volunteer Management
• New Business Development
• Public Relations
• Internal Communications
• Strategy
• Newsletters
• Market Planning
• Email Marketing
• Media Buying
• Copywriting
• Brand Development
• Account Management
• Integrated Marketing
• Budgets
• Event Planning
• Radio
• Multi-Channel Marketing
• Strategic Planning
• Lead Generation
• Media Planning
• Digital Marketing
• Trade Shows
• Crm
• Advertising Sales
• Fundraising
• Social Media Marketing
• Marketing Strategy
• Customer Service
• Online Advertising
• Interactive Advertising
• Event Management
• Online Marketing
• Corporate Communications
• Public Speaking
• Press Releases
• Digital Media
• Project Management
• Sales