Debbie Kuo

Role
Digital Marketing Director at Cubix Asset Management
Location
San Jose, CA, US
LinkedIn followers
500 followers

About Debbie Kuo

Ambitious, creative, and collaborative demand gen leader and tech futurist in health…

Experience

  1. Digital Marketing Director

    Cubix Asset Management

    Feb 2021 — Present

    Devise, lead, and execute digital marketing programs including eCommerce, branding, multichannel marketing & CRM. • Develop and implement ad tech and B2B/B2C marketing automation infrastructure including salesforce and Intercom Chat Bot. • Successfully raised occupancy for commercial rentals from 80% to 95% in 3 months and lowered CAC 60% in 2021. • Develop Funnel BI center and SQL database to leverage real-time data analytics, perform channel audits and discover new opportunities with Snowflake, Google Looker, and Tableau. • Lead creative, BI, marketing and content team to achieve team synergy and partner with operations, key clients, and agencies in order to drive roadmap millstones and obtain results. • Manage budgeting, growth strategies, channel integration, board presentations, and reputation programs. • Create brand voice for better brand affinity, launch sites including cubixassetmanagement.com, and manage end-to-end content production: video, ads, blog posts, newsletter, DM, infographic, social posts, and eBook. • Expand client portfolio with B2B go-to-market strategies through integrated campaigns. Improve ISS Top Operator ranking by over 20 positions in 2022.

Education

  • Santa Clara University

    Master's Program: Counseling Psychology, GPA 3.77/4

    2003 — 2005

  • Boston University

    Post Graduate Professional Certificate, Web Designing and Programing Certificate

  • University of California, Santa Cruz

    Post Graduate Professional Certificate, Database and Data Analytics

    2019 — 2020

  • Emerson College

    MA, Global Marketing Communications and Advertising, Master's Degree--Marketing Management

  • University of California, Santa Cruz

    Post Graduate Professional Certificate (PMP), Project and Program Management

    2016 — 2017

  • University of Illinois Urbana-Champaign

    Digital Marketing, Growth Marketing

    2016 — 2016

Skills

  • Strategy
  • Analytics
  • Google Adwords
  • Email Marketing
  • Ecommerce
  • Account Management
  • Digital Marketing
  • Multi-Channel Marketing
  • Credit
  • Product Marketing
  • Marketing
  • Retail Banking
  • Marketing Automation
  • Risk Management
  • Adobe Photoshop
  • Banking
  • Jira
  • Adobe Premiere Pro
  • Microsoft Project
  • Leadership
  • Structured Data (Json-Ld and Microdata)
  • Project Management
  • Social Media Marketing
  • Business Development
  • Financial Services
  • Product Development
  • Google Analytics
  • Customer Service
  • Loans
  • Portfolio Management
  • Sales
  • SEO
  • Management
  • Consumer Lending
  • Cross Channel Marketing
  • Word Press
  • Branch Banking
  • Product Management

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