Debbie Hsieh

About Debbie Hsieh

Experienced Digital Project Producer with over 13 years of expertise in resource, time, and communication management. Proven history of leading creative, tech, and vendor teams to craft successful standalone and integrated digital projects for.com, media, and social. Ensure delivery of multiple projects with respect to time, budget, scope, change, and resources.

Experience

1. Executive Digital Producer

   INNOCEAN USA

   Dec 2017 — Present · Huntington Beach, CA, US

   Lead digital production team to plan out up to 100+ simultaneous web projects/maintenance issues for short term (2 week) to long term (1 quarter) deployments. Manage 50+ production, product, UX, and creative resources against priority projects, including high visibility initiatives and all-new launches.Notable projects:Produced year-long $20M hyundaiusa.com site redesign, April 2019- April 2020. Lead and supported 50+ IWA employees, spanning account, UX, creative, production, product, and proof teams, to create, migrate, and upload over 200 pages of content and assets. Managed two development vendors to fulfill HMA business needs for site content and site behaviors. Co-developed and defined new workflows for larger digital team via collaboration from internal and vendor groups; encouraged and empowered junior producers to volunteer fresh perspectives for new processes, thus adding to their investment into the new site. Facilitated dozens of internal touch points, creative/ux working sessions, and client statuses, while keeping stakeholders informed, on track, and action oriented.Produced year-long redesign of HyundaiUSA.com\'s Build tool, Jan 2018 - March 2019. Worked with HAEA and creative, production, studio, web ops, and product to triage and launch warranty projects. Developed and defined new MYU process for BYO component; mitigated internal pain points of conflicting data points by creating concise, consolidated documentation to serve as single source of truth for the digital team, thus improving routing efficiencies; documented new behaviors for new tool. Launched BYO Refresh Mobile in March.

Education

• UCLA

  Mass Communications

• UCLA

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  2006 — 2008

Skills

• Integrated Marketing
• Paid Search Strategy
• Google Analytics
• Social Media
• Online Marketing
• Online Advertising
• Digital Marketing
• Social Media Marketing
• Facebook Marketing
• Local Search
• Blogging
• SEO
• Search Engine Optimization (SEO)
• Google Adwords
• Marketing
• Ppc
• Advertising
• Organic Search
• Facebook
• Search Advertising