Debbie Cox
Business Development Manager - Milab Axion Finn @Milab Diagnostics
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WORK HISTORY
Business Development Manager - Milab Axion Finn @Milab Diagnostics
GB
Working with clinicians across Northern England, Wales, Northern Ireland and the Republic of Ireland, growing market share in both reference laboratory services and point-of-care analysers.Focused on driving new business by introducing veterinary professionals to a broad range of diagnostic services. This involves:• A strong understanding of competitor offerings and unique selling points (USPs).• Building and maintaining trusted relationships with clinical teams.Current Performance Highlights (FY 24/25):• Leading the team with the highest value growth at +18.1%.• Exceeding analyser sales targets and surpassing referral laboratory business goals by +53.9%.This position combines strategic insight with hands-on collaboration, contributing to the advancement of veterinary diagnostics across multiple regions.
EDUCATION
University of the West of England
Bachelor of Science with Second Class Honours (Upper Division), Veterinary Nursing Science
ABOUT DEBBIE COX
Driven veterinary professional with both clinical and industry experience. Current and previous roles have involved working with teams of individuals who are united by their desire to improve health and wellbeing of pets. Well versed to working with a number of stakeholders and appreciating the communication content and style flex required to work with B2B and B2C. Strong skill set built from roles which include territory management, operations with a veterinary corporate to building and then shaping marketing solutions for a veterinary business. Winner of the Veterinary Marketing Associations (VMA) new marketing talent award 2021.
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