Debbie Beers

About Debbie Beers

Debbie is a Market Intelligence, Strategic Planning, Brand Building, and Product Innovation expert whose career took her around the world and through the ranks of some of the world’s most legendary brands, including Abbott Laboratories, Michelin, and Kimberly Clark Corporation. Her role within Bovitz is to share this expertise with client partner organizations. Co-created insight generation is used to develop breakthrough competitive Marketing & Innovation strategies. Collaboration and integration methods are used to help team members understand and use insights to move the organization from “what is” to “what could be.” Business growth and transformation is realized through a tailored and disciplined change management implementation approach.

Experience

1. Strategist

   Bovitz, Inc

   Oct 2025 — Present · Scottsdale, AZ

   We use Deep Human Understanding rooted in Behavioral & Data Science expertise to develop effective Marketing Programs that change business outcomes. At Bovitz, Inc. we aspire to be one of the best business consulting companies in world with specialties in Market Research, Strategic Planning, Brand Development, and Innovation.

Education

• Iowa State University - Ivy College of Business

  MBAS

  1988 — 1989

• Iowa State University - Ivy College of Business

  BBA

  1983 — 1987

Skills

• Marketing
• Consumer Behaviour
• Pricing
• Business Intelligence
• Segmentation
• Brand Management
• B2b
• Sales
• Product Launch
• Strategy
• Budgets
• Analysis
• Product Development
• Retail
• Forecasting
• Management
• Business Development
• Consumer Products
• Positioning
• Entrepreneurship
• Marketing Management
• Market Analysis
• Competitive Analysis
• Marketing Research
• Integrated Marketing
• Strategic Planning
• Competitive Intelligence
• Cross-Functional Team Leadership
• Customer Insight
• Business Planning
• Advertising
• Change Management
• Process Improvement
• Marketing Strategy
• Product Marketing
• Leadership
• Market Research