Debbi McLean
Director Deloitte Digital Scotland @Deloitte Digital
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WORK HISTORY
Director Deloitte Digital Scotland @Deloitte Digital
Edinburgh, GB
Based in the centre of Scotland’s capital, Deloitte Digital Scotland is home to a studio full of fun, passionate and engaged people who really understand the value of good design within the context of digital service and experience.We provide our clients with the creative edge, flexing our strengths from Experience design to digital transformationPart Business, Part Creative, Part Technology, 100% Human
EDUCATION
University of St.Gallen
Design thinking, Design Thinking
University of Aberdeen
Master of Arts - MA with honours, European Business & Law | Spanish & German
Universidad de Sevilla
ERASMUS, International Marketing & Tourism
SKILLS
ABOUT DEBBI MCLEAN
A human centred Transformation leader, with over 25 years experience, I lead our service transformation practice where we partner with clients to tackle some of their most complex, high-stakes transformation challenges — delivering change that’s grounded in human insight, and enabled by technology.Working across our UK Public sector and Financial services clients, I bring a rare combination of business pragmatism, design-led thinking and technical fluency. This enables me to shape, scale, and embed transformation to deliver measurable impact — for customers, colleagues, and the bottom line.My mission is to enable people to do more - with technology as an accelerator, not a barrier. I combine user-centred insight, inclusive design, and strategic foresight to help organisations unlock meaningful, lasting value.I’m deeply committed to building high-performing, values-led teams, and to nurturing the next generation of creative, digitally fluent talent. Based in Scotland, I actively contribute to the industry as a Board Member at BIMA, a former Council Member of The Marketing Society, and Relationship Lead for Deloitte’s Schools Partnership.I’m always keen to connect with fellow professionals who believe in meaningful change, purposeful leadership — and making life just a wee bit better, over coffee
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