Debayan Banerjee
Digital Head – Berger Paints | AI & Salesforce Leader | Driving Growth, Innovation & Experience | Ex-Paytm, Aditya Birla Group
- Role
- Head of Digital at Berger Paints India
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
Experience
Head of Digital
Jul 2021 — Present · Kolkata, IN
Responsible for managing & driving Digital Transformation for both Consumers and Enterprise businesses - Digital Products : AI & Emerging Technologies, NPD & PDLCM, UI/UX & CX, Website & App, Chatbot etc- Digital CRM & Loyalty : Enterprise-wide Salesforce Implementation for Lead Management, Customer 360, Partner Relationship Management, Marketing Cloud, Case Management, Loyalty and more- Digital Marketing: Paid (Google, Meta, others)| SEO | Affiliate | MarTech- Digital Brand : Awareness & Engagement | Content Marketing | Social Media - SMO, SMM, ORM | Influencer & Community Marketing | Corporate Branding- B2B Digital- Ecommerce & Marketplaces- Strategic Alliances & Partnerships- BI & Analytics
Education
St. Xavier's College
Bachelor's degree, Econometrics and Quantitative Economics
2005 — 2008
Indian Institute of Management Ahmedabad
Strategic Marketing Programme
2023 — 2023
Birla Institute of Technology, Mesra
MBA
2008 — 2010
Skills
- Business Strategy
- Mobile Content
- Account Management
- Content Management
- Mobile Marketing
- Product Marketing
- Market Research
- New Business Development
- Pre-Sales
- Mobile Devices
- Sales Operations
- Crm
- Sms
- Vas
- Key Account Management
- Project Planning
- Telecommunications
- Team Management
- Product Management
- Business Development
- Competitive Analysis
- Start-Ups
- Digital Marketing
- Vendor Management
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