Debashish Mohapatra
Business Analyst @ Genpact | BFSI | Customer & Marketing Analytics | Campaign Operations | MySQL | SAS | PySpark | AWS | Python | Advanced Excel | Ex-NITian
- Role
- Business Analyst at Genpact
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Debashish Mohapatra
As a Business Analyst with 3.5+ years of experience in BFSI analytics, I currently work at Genpact, supporting lifecycle and acquisition campaigns for a leading US-based bank. My work focuses on leveraging data and analytics to optimize marketing campaigns, improve customer engagement, and drive data-driven decision making.I have strong experience in customer experience analytics, campaign operations, and marketing analytics, using tools such as MySQL, SAS, PySpark, Python, and Advanced Excel to analyze large datasets and generate actionable insights.Previously at Dhurin, I worked on data-driven initiatives for a leading Indian bank, where I helped improve customer self-service adoption and operational efficiency. One of my key projects involved optimizing IVR-based customer journeys, which enhanced self-service usage and reduced customer support load.I enjoy working at the intersection of data, customer behavior, and business strategy, and I am passionate about using analytics to improve customer journeys and business outcomes in the BFSI domain.#BusinessAnalytics #CustomerAnalytics #MarketingAnalytics #CampaignManagement #BFSI
Experience
Business Analyst
Feb 2025 — Present · Bengaluru, IN
Education
National Institute of Technology Rourkela
Bachelor of Technology - BTech, Metallurgical Engineering
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