Debashis Banerjee

About Debashis Banerjee

I help businesses win in two critical arenas: B2B enterprise marketing and D2C brand growth.Most agencies pick a lane. I\'ve mastered both - because the marketing discipline is the same, but the execution is radically different.On the B2B/Enterprise side: I engineer strategic handshakes between companies and their target decision-makers. Not generic lead generation - precision targeting of CXOs, procurement heads, and budget holders. In India\'s B2B space, where credible strategic players are rare, this is my differentiator.On the D2C side: I build brands that acquire and retain customers profitably. With marketing leadership experience at Reliance Digital, Housing.com, MyGlamm, VLCC Middle East, and NeoGrowth, I\'ve scaled digital-first brands across multiple categories. My FMCG roots (Dabur, Emami, Eveready, Marico, Nielsen) gave me the discipline - but my D2C work taught me speed, agility, and performance-driven growth.What I do now:Dexxtra - My agency delivers marketing strategy + execution for both B2B and D2C brands. We specialize in:B2B/Enterprise: Strategic partnerships, decision-maker engagement, pre-sales enablement, relationship architectureD2C: Customer acquisition, retention strategies, performance marketing, brand positioning, omnichannel growthWe\'ve helped clients unlock new revenue channels, scale profitably, and achieve measurable outcomes through disciplined, data-backed marketing.Scarecrow M&C Saatchi - I lead new business development for one of India\'s top creative agencies, securing high-value enterprise clients and strategic partnerships through relationship-driven business development.My unfair advantage? I\'ve sat on both sides - client-side leadership and agency-side execution. I speak your language because I\'ve lived your challenges.If you\'re a B2B company struggling to reach the right decision-makers, or a D2C brand looking to scale profitably beyond performance ads - let\'s talk.

Experience

1. Director - New Business (Consulting Role)

   Scarecrow M&C Saatchi

   Sep 2024 — Present · Mumbai, IN

   Leading new business development and strategic partnerships for Scarecrow M&C Saatchi, one of India\'s premier creative agencies and part of the global M&C Saatchi network.My role: Secure high-value enterprise clients and forge strategic B2B relationships that unlock business opportunities for both the agency and its partners.What this involves:→ Identifying and engaging CXOs, CMOs, and marketing heads at target organizations→ Engineering strategic handshakes between brands and decision-makers→ Building multi-stakeholder relationships within complex enterprise structures→ Converting conversations into long-term client partnershipsThis leverages my dual expertise in B2B relationship architecture and D2C brand marketing - understanding what enterprise buyers need and how creative excellence solves their challenges.It\'s strategic business development that brings world-class creative firepower to brands that matter.

Education

• University of Calcutta

  B.Com (Hons), Commerce

  1995 — 1998

• Indian Institute of Social Welfare and Business Management

  Master of Business Administration - MBA, Marketing

  1999 — 2001

Skills

• Business Strategy
• Account Management
• Product Development
• Brand Management
• Packaging
• Advertising
• Marketing Strategy
• Business Development
• Marketing Research
• Strategic Planning
• Trade Marketing
• Crm
• Media Planning
• Management
• Competitive Analysis
• Start-Ups
• Marketing Management
• Social Media Marketing
• Fmcg
• Customer Relationship Management (Crm)
• Product Management
• Market Research
• Strategy
• Team Management
• Marketing Communications
• Market Planning
• Marketing
• Retail
• Relationship Management
• Direct Marketing
• Pricing