Debarshi Chowdhury
Driving ROI & Cultural Impact for Brands via Muselabs | 12+ Yrs
- Role
- Chief Curator at Muselabs
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Debarshi Chowdhury
Strategic communications and brand leader with 10+ years of experience shaping internal…
Experience
Chief Curator
Aug 2021 — Present · Kolkata, IN
Founded and lead a creative marketing studio working at the intersection of culture, branding, and purpose. MuseLabs develops brand systems, curates original IPs, and crafts storytelling-led campaigns across F&B, music, and heritage brands.Led brand development and logo design for multiple SKUs under Tranquil Spirits & Beverages, including Montana whisky.Executed the full rebranding of Shawarma Kingdom, repositioning it as a modern QSR brand with locally rooted storytelling.Curated live music programming for Little Bit Sober, aligning sonic identity with the bar’s brand voice and energy.Conceptualized and led Jugal’s Literature Festival — a first-of-its-kind lit fest on Bengal’s mishti — driving a 200x growth in Jugal’s social media following over 6 months through cross-promotions, celebrity endorsements, and national press coverage.Curated music & managed event production for The India Story festival, programming 40+ artists in total to align with the festival’s cultural and experiential vision and engage with 100+ lifestyle brands and sponsors.
Skills
- Creative Direction
- Research
- Digital Media
- Market Research
- Blogging
- Writing
- Microsoft Powerpoint
- Creative Solutions
- Marketing Communications
- Digital Marketing
- English
- Event Planning
- Radio
- Corporate Communications
- Content Development
- Music
- Copywriting
- Web Design
- Creative Writing
- Online Journalism
- Content Marketing
- Social Media Communications
- Photography
- Social Media
- Microsoft Office
- Nonprofits
- Powerpoint
- Microsoft Excel
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