Debarshi Bagchi
- Role
- Account Management Specialist at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Debarshi Bagchi
Marketplace monetization and performance marketing professional with 12+ years of…
Experience
Account Management Specialist
Mar 2022 — Present · Bengaluru, IN
Spearheading Digital and Performance Marketing across multiple high-impact categories, including Grocery, Baby, Wireless, Home & Kitchen, Luxury Beauty, Health & Personal Care, and Drugstore, ensuring tailored strategies for each sector. Leading Cross-Functional Collaboration with internal teams (Category Managers, Program Managers, Tech, Finance) and external stakeholders (CXOs, Marketing Managers, E-Commerce Managers, Agencies) to align business and media objectives and deliver impactful results. Developing and Implementing Performance Dashboards to streamline businessreviews, track KPIs, and enhance Amazon product listings through in-depth competitive analysis and actionable platform insights. Enhanced Adoption and Utilization of Amazon’s diverse ad products, including Sponsored Products, Display, FireTV, MiniTV, and Alexa, to drive growth and innovation in advertising strategies. Exceeded Revenue Targets by 200%(Year on Year) from key advertisers through on-platform and DSP-3P ad solutions, successfully surpassing lower-funnel goals and setting new benchmarks. implementation to achieve business objectives. Promoted the adoption of Amazon Ads products and enhanced brand/vendor ASIN penetration on the Amazon platform Conducted in-person meetings with CXOs and CFOs to discuss joint business strategies, including advertising investments, business planning, stock forecasting, and maximizing return on ad spend
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