Debargha Sarkar
Decision Analyst @Barclays UK
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WORK HISTORY
Decision Analyst @Barclays UK
Northampton, GB
Enhancing Marketing Strategies with Advanced TechniquesLeveraging Lookalike Strategies• Building Lookalike Strategy to better cater to the customer needs using cutting edge machine learning techniques.Boosting Performance with Attribution Models• Implementing improved Attribution Model to increase CTR and CR by ~25%Utilizing Causal Modeling• Designed end to end causal pipeline for measuring marketing effectiveness.• Developed causal pipelines for scenario where A/B tests were not possible.Experiment Design• End to end designing and deployment of experiments for measuring different engagement and conversion strategies.
EDUCATION
Heritage Institute of Technology
Bachelor of Technology (BTech), Computer Engineering
University of Exeter
Master of Science - MS, Data Science
Birla Institute of Technology and Science, Pilani
Master of Business Administration (MBA)
International Institute of Information Technology Bangalore
Post Graduate Diploma in Data Science
ABOUT DEBARGHA SARKAR
Data Science Specialist with 5+ years of industry experience. Specialize in converting numbers into actionable insights, building machine learning applications, taking data-driven product decisions & building cutting-edge analytics.Languages & Platforms: Python, Spark, MySQL, Excel.
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