Debarati Roy

About Debarati Roy

Integrated media planning leader with 17+ years’ experience across three global network groups, currently Partner at Mindshare, I am driving end-to-end strategy across digital, traditional, and emerging channels for brands in FMCG, technology, travel, QSR, consumer durables, apparel, and software. I am also known for a strong analytical mindset, eye for detail, and a knack for numbers, combining data, audience insights, and creativity to deliver measurable business outcomes and full-funnel media ecosystems.I have a proven track record of leading large, complex accounts, including Google, Pepsi, and Dyson, managing cross-functional teams, and orchestrating integrated campaigns that connect brand and performance objectives.

Experience

1. Partner - Client Leadership

   Mindshare

   Apr 2023 — Present · Delhi, IN

   At WPP Media, currently I am leading multiple accounts, building full-funnel media architectures that connect brand, performance, and commerce outcomes across platforms. My work spans large-scale digital-first and integrated campaigns for brands like Pepsi, and Dyson, where I led planning pods, driven platform-specific strategies, and coordinated with creative and tech partners to deliver cohesive experiences across screens. For Dyson I Worked as the primary liaison across multiple countries, and developed full funnel solutions for the brand across mediumsCurrently leading a cluster of accounts in the north region, including Lufthansa Group, Pizza Hut, Veeba, Orient Electric, Modi Illva. Also led the East Branch for digital operations, managing comprehensive digital strategies across diverse industry verticals.

Education

• Gokhale Memorial Girls College

  B.Sc, Advertising, Sales Promotion & Sales Management

  2003 — 2006

• Lycee

  ICSE

  1988 — 2001

• Ballygunge Shiksha Sadan

  WBHSE, English, Bengali, Political Science, Geography, Home Management & Education

  2001 — 2003

• International School of Business & Media

  PGPMM, Advertising, Media Planning

  2006 — 2008

Skills

• Customer Insight
• Online Advertising
• Web Analytics
• Integrated Marketing
• New Media
• Media Buying
• Social Media
• Digital Strategy
• Market Research
• Email Marketing
• Digital Marketing
• Advertising
• Sem
• Mobile Marketing
• Google Adwords
• Mobile Advertising
• Search Engine Marketing (Sem)
• Media Planning
• Ad Networks
• Digital Media
• Comscore
• Campaigns
• Social Media Marketing