Debanjali Bandyopadhyay

WORK HISTORY

EDUCATION

ABOUT DEBANJALI BANDYOPADHYAY

Currently working at Shakha and Yug by Navam capital as a Creative Head, Social Media Marketing Specialist, Administration Manager and Dancer Instructor. • Worked as a Brand Creative Manager at NUD focusing on the enhancing the Brand Awareness, SMM, Market Research, Trend Research, understanding the Target market, Brand Strategies, SWOT Analysis, tracking KPIs, Influencer Marketing and utilizing a mix of Digital and Traditional Marketing in the fast-paced fashion industry.• Worked at Hoichoi in Social Media Marketing and managed the Social Media handles (hoichoi.tv, hoichoibangladesh, hoichoihindi), ideated creatives, promotional fillers, figured out the best marketing strategies, repurposed videos, ideated on puja campaigns, shot vlogs, analysed the insight in Meta, tracked postengagement, promoted different webseries like Durgo Rawhoshyo, Kumudini Bhavan, Nikhoj, Mr. Kolketa, Dugdugi, ShareyShowlo,Sampurna 2, Odrisshyo and movies like Cheeni 2, Shibpur, Shri Swapankumarer Badami Hyenar Kobole, Datta and brandedcontents with Sprite, Bingo Tedhe Medhe, etc. Actively worked, ideated and executed hoichoi Season 7 and we made #hoichoiSeason7 trending on 2(on twitter)! • Worked at Aditya Birla Fashion and Retail Ltd. as a Marketing Operations Intern and Gathered skills on Marketing, sales, promotion and pricing, cash operations, loyalty program, exchange and returns, online orders (BODFS), Retail Sales, refunds, gift cards, gift vouchers, store layout, visual merchandise, customer behaviour, customer interaction, customer retention, supply chain management, inventory management, marketing strategy.• I work as a Digital Marketing Consultant for two renowned Dance Organisations based in Kolkata namely- Natyanova Performing Art Centre by Smt. Priyadarshini Ghosh, Smt. Mohana Iyer and used to work for Gurukul Society by Smt. Sutapa Talukdar.• I am a passionate FOOD BLOGGER working actively, promoting, collaborating with different renowned brands, restaurants, cafes, movies like: Mayaa, Niharika. I was nominated for the NATIONAL CREATORS AWARD 2024 by the GOVERNMENT OF INDIA. I have created Guinness World Record on the title: Most Cosmetic Makeovers in 1 hr(team). I have worked with several brands like Decathlon,Dove, Monginis,KFC, Canon, Burger King, Sunlight, Kwality Wall’s, Weikfield, Rollick, IIMTF, Barbeque nation, Saffola,GIVA,McDonald’s, Wow Momo, Wow Chicken and many more.