Debam Debasis Panda
Marketing & Growth @ Curefit - house of cult || Ex-Freshtohome || Ex-Merkle Sokrati
- Role
- Senior Performance Marketer at Curefit
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Debam Debasis Panda
Growth & performance marketer focused on scaling revenue for E-commerce and D2C brands…
Experience
Senior Performance Marketer
Sep 2024 — Present · Bengaluru, IN
Optimized campaign performance by analyzing conversion data across multiple ad platforms, aligning creative strategies with customer engagement trends.2. Led performance marketing initiatives across Meta and Google Ads, driving growth through structured segmentation strategies—such as gender- and category-based campaigns (Topwear, Bottomwear, and Footwear).3. Led the end-to-end transition from a proprietary domain to Shopify, successfully migrating 100% of traffic within 4 months—including integration, tracking (via GA4), and campaign optimization—while improving ROAS post-migration.4. Collaborated closely with merchandising and pricing teams to improve conversion rates through offer alignment and product positioning, while maintaining healthy gross margins.5. Owned end-to-end analysis of paid marketing performance and presented actionable insights to internal teams, enabling data-driven decision-making across channels.
Education
Lovely Professional University
Bachelor of Technology - BTech, Electronics and Communications Engineering
2017 — 2021
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