Debalok Roy

Research Efficiency Manager - Global Insights & Foresights @BAT

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Research Efficiency Manager - Global Insights & Foresights @BAT

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London, GB

Research Transformation & Modernisation, Driving efficiency in business, use AI as enabler

EDUCATION

2008 — 2010

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA

2004 — 2008

Haldia Institute of Technology

Bachelor of Technology - BTech

SKILLS

Market ResearchBrand EquityData AnalysisSpssSegmentationAnalyticsPrimary ResearchCustomer InsightPricing ResearchConsumer BehaviourQuantitative ResearchMarketing ResearchProposal WritingTeam ManagementQuestionnaire DesignAdvertising ResearchMarket AnalysisReport WritingResearch DesignConsumer InsightsSecondary ResearchMarket IntelligenceBusiness Insights

ABOUT DEBALOK ROY

A Consumer insights, foresights & consultancy professional with 13 years of experience in Quantitative Research & Strategy, Client Leadership & Methodology Development- Experienced in managing large global accounts, multi-country teams, client relationships, E2E business processes & delivering business growth- Worked across 10+ categories and adept in 15+ research methodologies.

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Debalok Roy — Research Efficiency Manager - Global Insights & Foresights at BAT in London, GB | Unifers