Debalina Saha

About Debalina Saha

Seasoned professional with over 7 years of experience in product strategy and customer-focused development, with key expertise in building & launching commercial AI dependent products, AI feature prioritization and product analytics. Key achievements include increasing product adoption through effective stakeholder alignment and driving an improvement in conversion rates via targeted pricing strategies. Other areas of impact includes B2B SaaS marketplaces, enterprise software tools.

Experience

1. Senior Product Manager

   UPL

   Jul 2025 — Present · Bangalore Urban, IN

   AI/ML Opportunity Targeting Engine for Commercial & B2B Sales Enablement•Directed product strategy for AI-driven prioritization engine, improved pipeline quality by 28%, elevated sales by 22%•Introduced automated lead qualification to highlight high-propensity accounts, contributing to 10% QoQ revenue growth•Led collaboration with Data Science team, refined features & model precision by 20%, reduced false positives by 18%•Rolled out internal AI tooling with field insights, CRM integration, & structured enablement, achieving 65% adoption within 90 days•Instituted regular feedback loop with sales team, curtailed cycle time by 18%, raised high-value account conversion by 15%AI-Enabled B2C Loyalty Platform for end consumers•Orchestrated launch of a digital loyalty ecosystem, lifting customer retention by 25% & generated 12% incremental revenue in sixmonths•Leveraged intelligent workflows, delivering personalized engagement mechanisms, lifting repeat purchase frequency by 18%•Refined onboarding journeys, accelerated retailer activation, compressed activation time by 40% and achieving 70% adoption•Supported cross-functional regional teams on app capability alignment, expanded campaign outreach 3× times, improved feature utilization•Maintained delivery discipline despite scope creeps across 3 phases through sprints, completed 95% of releases on scheduleCross-Functional Leadership & Commercial Impact•Consolidated sales, marketing, and revenue ops process through AI-driven KPIs, reduced time-to-insight to < 48 hours•Ideated and championed change management initiatives, raising NPS from 12 to 32 and lowering support load by 30%•Established readiness frameworks that ensured smooth activation of AI capabilities

Education

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA

  2020 — 2022

• Calcutta Girls' High School

  ICSE, Science

  1998 — 2012

• West Bengal University of Technology, Kolkata

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

  2012 — 2016