Debalina Das

WORK HISTORY

EDUCATION

ABOUT DEBALINA DAS

I am a Manager in MarTech Platform Operations specializing in Salesforce Marketing Cloud (SFMC) and Salesforce CRM, with 5.5 years of experience driving data-driven marketing automation, campaign optimization, and cross-functional collaboration. At Novartis, I bridge business goals with technical execution—configuring SFMC modules (Journey Builder, Email Studio, Automation Studio), crafting AMP script/SQL solutions. What I Bring to the Table: End-to-End Campaign Leadership: Design and deploy scalable SFMC solutions, improving email engagement by 20% through personalized journeys and analytics. CRM & Data Expertise: Managed Salesforce CRM for global teams (100+ users across 18 countries), handling data integrations, consent management, and third-party tools (IQVIA, OneKey). Innovation & Collaboration: Leverage Einstein features and Distributed Marketing to automate workflows, while partnering with stakeholders to translate marketing objectives into impactful customer experiences. Certified & Passionate: Hold 3 Salesforce certifications (SFMC Admin, Email Specialist, CRM Admin) and actively upskill teams—certifying 10+ colleagues in 20••••24. Beyond Tech: A dynamic problem-solver with a knack for storytelling, I thrive in matrixed environments, balancing strategic thinking with hands-on execution. Whether analyzing HCP data from 30+ countries or leading Veeva release testing, I’m driven by outcomes that elevate both user adoption and business value. Let’s Connect If You’re Interested In- Salesforce Marketing Cloud best practices - Marketing automation & data integration - Building future-ready CRM strategies Open to discussions on innovation in pharma tech, mentorship, and opportunities to reimagine medicine through marketing tech!