Debajyoti

About Debajyoti

25 years experience in several industries including Logistics, Telecom, Manufacturing…

Experience

1. Partner

   Ast Consulting

   Feb 2024 — Present · Delhi, IN

   Empowering businesses to achieve their growth ambitions by crafting and implementing tailored customer acquisition and retention strategies that drive measurable results.Developed and implemented strategies to minimize channel costs, improve sales efficiency, and optimize CPC costs, resulting in significant reductions in CAC for clients.Designed and executed personalized customer engagement strategies, loyalty programs, and retention initiatives, leading to substantial increases in customer retention rates and average order value for clients- Reduced customer acquisition cost by 12% and improved Sales productivity by 8% by introducing optically attractive channel incentives and tailing commission for a leading Pharmaceutical company- Boosted conversion rates by 22% and reduced customer acquisition costs by 14% through micro-segmentation analysis and tailored product offerings for a SAAS Company- Reduced cost-per-click (CPC) by 28% and increased conversion rates by 33% by conducting audience analysis and creating targeted ad content for an E-commerce Platform- Increased sales conversion rates by 28% and boosted contribution from existing customers by 18% through life cycle-based customer engagement and data-driven lead scoring for a Corporate DSA- Improved customer retention rates by 28%, reduced customer acquisition costs by 11%, and increased average order value by 35% through personalized communication, loyalty programs, and enhanced online experience for a Diagnostic Chain- Designed a Predictive and Causality Model with 92% accuracy in forecasting the likelihood of doctors prescribing a specific medicine, uncovering key drivers of prescription behavior and enabling data-driven decision-making for a leading vaccine manufacturer.

Education

• Uttarpara Government High School

  10+2, Science

  1984 — 1992

• Indian Institute of Management Ahmedabad

  PGDM, Marketing, Strategy, Operations

  1998 — 2000

• Jadavpur University

  BE, Production Engineering

  1992 — 1996

Skills

• Mis
• Key Account Management
• Project Planning
• Channel Partners
• Sales
• Customer Lifecycle Management
• Vendor Management
• Customer Acquisition
• Crm
• Marketing Management
• Wireless
• Customer Relationship Management (Crm)
• Competitive Analysis
• Selling
• Business Alliances
• Marketing Communications
• Marketing
• Business Analytics
• Sales Operations
• Customer Retention
• Pricing Strategy
• Gsm
• Product Marketing
• Product Management
• Business Planning
• Market Planning
• Telecommunications
• Data Science
• Value-Added Services (Vas)
• Product Launch
• Team Management
• Segmentation
• Enterprise Software
• Sales Management
• Vas
• Market Research
• Machine Learning
• Team Building
• Management
• Brand Management