Debajyoti Samal
Head of Content @ RELIANCE INDUSTRIES LIMITED | Strategic Content Branding
- Role
- Head of Content (Video, Multimedia & Web) at Reliance Industries Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Debajyoti Samal
An agile, result-oriented, strategic-thinking content and communication professional with extensive experience of more than two decades in cultivating content partnerships, managing creative content and brands, brand-positioning, and forming communication strategies for the corporates. An IITan in \'Strategic Management\' with a PG certificate in \'AI For Decision Making - Business Strategies\' from Wharton University Online, I specialize in leveraging the power of AI to drive growth and innovation in the field of content and design. The strategic AI integration in content and creative design allows me to provide bespoke solutions for businesses ready to elevate the overall creative process.
Experience
Head of Content (Video, Multimedia & Web)
Apr 2015 — Present · Mumbai, IN
Directing and overseeing the content planning & development.• Creating & reviewing strategic content branding and positioning of different verticals of Reliance Industries right from PetChem to Gas & Polymer and from Jio Platforms to Retail. • Developing strategic alliances, coalitions with all the internal business owners and stakeholders for their content & branding requirements. • Conceptualizing, planning and executing product videos, social media videos, corporate videos and corporate documentaries & films for across Reliance businesses. • Planned budget for the film projects.• Script writing & Directing film/video projects.• Supervising & guiding the content team to conceptualize creative print/web collaterals, such as standees, banners, posters, teasers and mailers for Reliance businesses. People Management -• Developing and managing a creative content team.• Acquired, developed and mobilized resources for execution of projects.• Set expectations and deliverable for all the resources in alignment with individual competencies.• Allocated resources as per individual competencies. • Guided, directed and mentored teams to achieve objectives.
Education
IGNOU, New Delhi
Post Graduate Diploma in Journalism and Mass Communication
2001 — 2002
Wharton Online
Post Graduate Certificate Program
2022 — 2023
MICA | The School of Ideas
Advanced Program
2021 — 2022
Utkal University
BA - Bachelor of Arts
1996 — 1999
Indian Institute of Technology, Delhi
Executive Management Programme
2022 — 2023
Indian Institute of Management Bangalore
Executive Education Programme
2021 — 2022
Skills
- Online Journalism
- Newspapers
- Copywriting
- Proofreading
- Media Relations
- Journalism
- Storytelling
- Web Development
- Content Development
- Web Content Management
- Online Advertising
- Blogging
- Advertising
- Headline Writing
- Digital Marketing
- Lifestyle Writing
- Web Design
- Marketing Communications
- Feature & Content Writing Editing (Web/Print)
- Internal Communications
- Business Journalism
- Copy Editing
- Media Planning
- Press Releases
- Social Media Marketing
- Corporate Communications
- Publications
- Email Marketing
- Content Management
- Newsletters
- Content Strategy
- Research
- Politics
- Feature Articles
- Creative Writing
- News Writing
- Content Writing
- SEO
- Publishing
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