Debabrata C.

About Debabrata C.

Results-driven Marketing Operations Specialist with 6+ years of experience driving strategic growth, analytics, and cross-functional collaboration in B2B/B2C environments.Proven success in optimizing marketing ROI, building cross-functional teams, and delivering actionable insights through advanced analytics. Expertise in CRM management, data visualization, and campaign automation, resulting in measurable business outcomes such as 20% improvement in lead conversions and 15% pipeline acceleration.Core Competencies1) Marketing ROI & ABM Techniques: Lead nurturing, A/B testing, and campaign optimization.2) CRM Administration: HubSpot, Salesforce/SFMC, Marketo (Optimizations and Integrations)3) Data Analytics & Visualization: Power BI, Tableau, Excel, SQL.4) Strategic Marketing Insights: Marketing mix modelling, segmentation, and predictive analysis.5) Leadership & Collaboration: Managing cross-functional global teams.6) Tools & Platforms: HubSpot, Zapier, Google Analytics, GTM, ZoomInfo, Apollo.io, APIs, Webhooks, and JSON

Experience

1. Marketing Operations Manager

   Lyric

   Dec 2025 — Present · Hyderabad, IN

   Owned the Marketing Operations Function: Led the end-to-end marketing operations charter - including lead management, funnel optimization, data strategy, and campaign operations. CRM Ownership (HubSpot): Architected, maintained, and continuously optimized HubSpot as the single source of truth for marketing and sales. AI-First Automation: Leveraged OpenAI, Claude MCP, LLM frameworks, and no-code platforms (n8n, Pabbly, Zapier, Clay, etc.) to build intelligent, scalable workflows. Lead Lifecycle Excellence: Designed and implemented robust systems for lead capture, enrichment, scoring, routing, and engagement. Workflow Orchestration: Automated cross-platform workflows across the GTM/RevTech stack to drive personalization, speed, and accuracy. Strategic Alignment with GTM Goals: Partnered with senior leadership (CRO, CMO, Sales) to ensure marketing ops and automation directly fuel predictable pipeline growth. Budget & Vendor Management: Evaluated, implemented, and governed MarTech and AI tools; negotiated vendor relationships while ensuring cost efficiency and scalability. Change Management & Governance: Standardized processes, enforced adoption, and acted as the gatekeeper for workflow/data quality to ensure sustainable scaling. Analytics & Attribution Leadership: Defined and managed frameworks for measuring marketing impact - including attribution modeling, funnel performance, and ROI analysis. Data-Driven Decisioning: Built dashboards and performance frameworks to monitor automation health, lead quality, and conversion outcomes. Innovation Scouting: Stayed ahead of emerging AI and automation platforms (agentic AI, real-time personalization, autonomous orchestration). Ran structured pilots and scaled successful experiments. Cross-functional Leadership: Collaborated closely with Sales, Product, and Growth to align automation with business goals. Documentation & Compliance: Maintained documentation, governance frameworks, and ensured compliance

Education

• Indian Institute of Technology, Madras

  Bachelor of Science - BSc, Programming and Data Science

• University Institute of Technology, The University of Burdwan

  Bachelor of Engineering - BE, Electronics and Communications Engineering

  2014 — 2018

• Delhi Public School - India

  All India Senior School Certificate Examination, Science-XII: Mathematics ,Physics and Chemistry

  2009 — 2014