Dean Kennedy
Email Marketing Manager @NVIDIA
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WORK HISTORY
Email Marketing Manager @NVIDIA
Reading, GB
Key ResponsibilitiesLead CRM and email marketing across Consumer and Enterprise segments using Salesforce Marketing Cloud, Marketo- Design, build, and deploy marketing emails (newsletters, promotions, lifecycle campaigns)- Manage the global email calendar and coordinate cross-functional campaign planning- Optimise performance through A/B testing (subject lines, layouts, CTAs)- Track and report on key metrics (open rates, click-throughs, conversions, list growth)- Use insights to continuously improve email strategy and execution- Own day-to-day CRM platform operations and ensure seamless system integrations- Build dynamic segments and deliver personalised content based on behaviour and lifecycle stage- Develop and optimise automated workflows (e.g. onboarding, re-engagement, win-back)- Use behavioural and time-based triggers to improve engagement and conversion- Collaborate with content and design teams; use tools like Writer.ai and EmailOnAcid to enhance quality- Align CRM messaging with wider marketing campaigns across multiple channels- Ensure compliance with GDPR/CCPA; manage preferences and unsubscribe flows- Stay current with CRM trends and drive innovation in processes, tools, and customer experience.
EDUCATION
University of West London
BA, Design for Interactive Media with Digital Animation; Computer Studies
iPhotographyCOURSE.com
Certification, Photography
Udemy
Make Mobile VR Games in Unity with C#
The Shaw Academy
Diploma, Social Media Marketing and Online Reputation Management
Excel with Business
Pass, App Design Course
The Shaw Academy
Diploma, Online Marketing
The Digital Garage
SKILLS
ABOUT DEAN KENNEDY
A confident multi-disciplinary skilled professional from Design to Moving Image, Animation, Interface Design, TV and Web Design, Email Marketing. I am a strong communicator and creative thinker with bags of energy and enthusiasm. I also have multiple years of experienceand developed a high standard of communication related skills.Specialties: SEO Specialist, Creative Design, Adobe Creative Suite knowledge, HTML, XHTML, CSS, Jquery, XML, Flash Creative Designer, Brand understanding, Exact Target, Eloqua. Social Media Marketing, Microsoft Office, strategy, Brand Management, Product Marketing, Strategy, Campaign Planning, Team Leader.
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