Deann Wright
Senior Content and Design Leader
- Role
- Content Design Lead at Abbott
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Deann Wright
As the director of content strategy and design, I lead a global team of content professionals who create engaging, user-friendly, and impactful content for diverse audiences and platforms. With over 15 years of experience in content strategy and design, I have a proven track record of delivering content that aligns with the company\'s vision, values, and goals, and that empowers customers and partners to achieve their desired outcomes.As the head of the content strategy team, I oversee the content lifecycle, from ideation to production to distribution, ensuring quality, consistency, and relevance across all channels and touchpoints. I also spearhead innovative initiatives, such as the PACESetters program, which provides mentorship and training for emerging writers, and the Day One+ project, which enhances the product onboarding experience for new users. I leverage my skills in web content management, content creation, and UX design to craft content that is concise, conversational, and captivating, and that drives engagement, retention, and loyalty. I\'ve built a talented and collaborative team that delivers excellence and value for our stakeholders.
Experience
Content Design Lead
May 2024 — Present · Alameda, CA, US
Leading UX content design for Abbott Diabetes Care (ADC).
Education
Brigham Young University
English
Skills
- Wordpress
- Online Advertising
- Usability Testing
- Newsletters
- Content Management
- Blogging
- Wireframes
- Usability
- Cms
- User Experience
- Content Strategy
- Advertising
- Marketing Strategy
- Content Creation
- Digital Marketing
- Web Analytics
- Web Content
- Technical Writing
- SEO
- User-Centered Design
- Google Analytics
- Editorial
- Style Guides
- Content Marketing
- SEO Copywriting
- Competitive Analysis
- Email Marketing
- Web Project Management
- User Research
- Copywriting
- Information Design
- Information Architecture
- Editing
- Digital Strategy
- Online Help
- Sem
- Publishing
- Strategy
- E-Commerce
- Marketing Communications
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