Deanna Reyes

About Deanna Reyes

Adept at guiding individuals through career choices and transitions with personalized coaching in resume development, LinkedIn optimization, interview preparation, and job search strategies. Known for building strong partnerships and empowering clients at every stage to achieve their academic and professional goals. Program Implementation: Co-led mentorship program allowing 400+ prospective students to connect with a group of 70+ current students. Program Restructuring: Collaborated with teams to rebrand and restructure the Diversity Mentorship Program into the \"Impact Program,\" ensuring alignment with DoE compliance requirements. Applicant Growth: Successfully increased the applicant pool for the National Opportunity Scholarship by 80% year-over-year through communication initiatives and collaboration with the admissions team. Event Planning: Host Admitted Student Reception once a year for 70+ admitted students in the territory. Territory Management: Plan and budget fall and spring travel within the territory, successfully targeting high-volume areas and simultaneously growing areas by 5%. Pipeline Expansion: Grew client base from 0 to 5+ in the first quarter and to 10+ by the third quarter, doubling both clients and candidate volume while consistently averaging 150+ hours per week in tracked KPIs. Engagement Development: Increased mentors from 42 to 48 in year 1 and from 48 to 70+ in year 2. YoY Growth: Aided in the growth of students opting into the mentorship program, from 300+ to 600+. Employee Engagement: Spearheaded DEI Committee for 15+ employees and coordinated 2-3 programs and events to inspire change management. Coach & Servant Leader: Focusing on the development of team members, emphasizing empathy, and listening.

Experience

1. Senior Admissions Counselor

   High Point University

   Aug 2025 — Present

   Data-Driven Recruitment: Leverage data-driven strategies to recruit and guide 800+ prospective students through admissions, enhancing engagement and enrollment.→ Recruitment: Develop and execute strategic outreach campaigns to promote scholarship, driving awareness, engagement, and applications from diverse prospective students.→ Growth & Impact: Drive X% YoY growth in scholarship applications over 2 cycles through targeted outreach and engagement strategies.→ Territory Growth: Grow territory from roughly 700 applications to 900+ in 1 year. → Engagement: Increase student engagement by X% through outreach campaigns and hosting events in territory.→ Acceptance Rate: Strategized a 76% or lower acceptance rate in territory, achieving a X% by end of cycle.

Education

• Kean University

  Bachelor of Science - BS

• University of Westminster

  Class