Deanna Zawilinski

About Deanna Zawilinski

I am a PR pro with over ten years of agency and in-house experience in public relations and integrated marketing communications. My proven track record of successful results spans multiple categories, including beauty, fashion, fitness, spirits, and consumer technology. Most importantly, I believe in working with brands that can make a difference. I also love to write and get lost in a novel. It\'s why I am pursuing a master\'s degree in writing from Johns Hopkins University in my spare time. My goal is to complete a manuscript by the time I graduate. Outside of work and school, I help run a Ukrainian folk dance ensemble based in San Francisco, volunteer with pups at the Humane Society, and am always on the hunt for my next travel adventure.Specialties: Strategic Planning & Execution of Campaigns, Events, & Product Launches • Media Relations • Influencer Marketing • Crisis Communications • Social Media Strategy & Copy • Writing • Staff & Account Leadership • New Business Proposals & Presentations • Creative Writing & Content Development (both digital and social) • Client Relations • Data Research, Analysis, & Reporting • Budget Management

Experience

1. Communications Manager, Books & Publishing

   Amazon

   Dec 2023 — Present · San Francisco, CA, US

   Comms lead for the Amazon Books Editors, global shopping events (Prime Day, Prime Big Deal Days, holiday), and subsidiaries (Goodreads, Comixology, AbeBooks)

Education

• Johns Hopkins University

  Master of Arts - MA

• Boston College

  BA

Skills

• Cision
• Public Relations
• Media Relations
• Strategic Communications
• Social Media Marketing
• Non-Profits
• Press Releases
• Digital Media
• Editing
• Marketing Communications
• Facebook
• Fashion
• Blogging
• Research
• Event Planning
• Copywriting
• Crisis Communications
• Publicity
• Social Networking
• Social Media
• Corporate Communications