Deanna Schmidt
VP, Marketing @LivCor, a Blackstone Portfolio Company
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WORK HISTORY
VP, Marketing @LivCor, a Blackstone Portfolio Company
Lead marketing for a large national multifamily portfolio, overseeing a 30-person team, rightsizing and positioning the team for future growth• Built portfolio reporting dashboards to track performance and consumer trends• Improved lead conversion rates, Google review scores, and cost per acquisition• Optimized multimillion-dollar annual digital ad spend, reducing costs while boosting results• Drove AI, automation, and digital standards to streamline operations
EDUCATION
Virginia Tech
BA, English, Professional Writing
SKILLS
ABOUT DEANNA SCHMIDT
I work as a fractional CMO and strategic marketing leader with organizations navigating…
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