Deanna Taylor Luna

About Deanna Taylor Luna

Communications and Marketing Director with more than 20 years of experience in independent schools. Expertise includes strategic communications, social media management, email marketing, photography, and website oversight.

Experience

1. Director of Communications and Marketing

   The Bright School

   Jul 2023 — Present · Chattanooga, TN, US

   Tell the story of The Bright School through all communications, including the school website, email, printed publications, photography, video and social media.Maintain, with support from the administrative team, the integrity of the Bright School brand, to include logos, colors, and slogans to be used on promotional items, signage, clothing, etc.Implement a crisis communications plan that includes inclement weather closures and delays and other events that may impact the campus and daily activities of the school.Collaborate with Director of Advancement to provide communication pieces for Bright Fund, auction, capital campaigns, special fundraising projects and events, Parents’ Association projects and initiatives.Collaborate with Director of Admissions to provide help with admissions marketing and informational pieces.Serve on the External Affairs committee of the Board of Trustees. Serve as the editor of The Bright Star magazine and the school yearbook.

Education

• The University of Tennessee at Chattanooga

  Master of Science (MS)

  1994 — 1996

• Catawba College

  Bachelor of Arts (BA), Magna Cum Laude

  1990 — 1994

Skills

• Web Analytics
• Writing
• Office Administration
• Nonprofit Organizations
• Social Media
• Raiser's Edge
• Volunteer Management
• Training
• Web Development
• Employee Training
• Public Speaking
• Non-Profit Administration
• Facebook Fan Page Creation
• Technical Writing
• Email Marketing
• Project
• Development & Delivery of Training
• Community Outreach
• Event Planning
• Fundraising
• Project Management
• Twitter
• Nonprofits
• Social Media Marketing