Deanna Laureto

WORK HISTORY

EDUCATION

ABOUT DEANNA LAURETO

I am a healthcare marketing leader with 20+ years of experience accelerating brand growth, building strategic thought-leader engagement, and leading high-impact launches across the immunology, cardiometabolic, and rare disease markets.Throughout my career, I’ve helped build and scale blockbuster and specialty brands — from launching first-in-class biologics to supporting the expansion of a multibillion-dollar franchise across eight indications. I specialize in transforming complex influence networks into high-impact advocacy platforms by partnering with Key Thought Leaders (KTLs) to shape education, elevate scientific dialogue, and inform brand strategy.I played a foundational role in building an inaugural Thought Leader Liaison, Field, and Regional Marketing function, designing national influence-mapping strategies, establishing operating frameworks, and aligning 20+ cross-functional partners to drive cohesive, compliant execution. My work bridges Marketing, Medical Affairs, Sales, Market Access, and Regulatory to ensure an insight-driven, field-ready strategy.My expertise includes congress strategy, advisory board leadership, speaker bureau optimization, KPI development, FDA-regulated promotional execution, and talent development.MBA | BBA (Finance & Economics)| MS in Marketing (in progress)I am passionate about building brands that matter, developing high-performing leaders, and advancing patient care through education and advocacy.