Deanna Gubner

Experience

1. Recruitment Marketing, Employer Branding & Talent Acquisition Operations

   SavATree

   Dec 2024 — Present

   Employer Branding & Strategy Development:• Drove a 39% year-over-year increase in job applications by leading programmatic recruitment marketing efforts and optimizing vendor partnerships to maximize reach and ROI.• Develop and execute strategies to showcase company culture, values, and benefits, attracting top talent.• Collaborate with HR, Talent Acquisition, and leadership to align the employer brand with company goals.Recruitment Marketing Campaigns:• Manage recruitment marketing campaigns across digital platforms (social media, job boards, career sites, email).• Design and optimize ads to boost visibility of open positions and attract diverse candidates.• Create content (videos, social posts, employee testimonials) to position the company as an employer of choice.Content Creation & Management:• Produce engaging content to promote company culture and career opportunities.• Manage content across career pages, job boards, and external platforms.• Leverage social media (LinkedIn, Facebook, Instagram) to share job openings and success stories, building a strong online presence.Candidate Engagement:• Use targeted campaigns and automation tools to engage passive candidates and build future talent pipelines.• Develop strategies to keep potential candidates informed and engaged with job opportunities.Data Analytics & Reporting:• Monitor and analyze recruitment campaign performance, refining strategies based on data insights.• Track key metrics such as engagement rates, candidate quality, cost-per-hire, and time-to-fill.• Manage TA/HR invoices and vendor relationships to ensure smooth operations.Talent Acquisition Operations:• Lead coordination of H-2B visa petitions for seasonal workforce needs, ensuring compliance with U.S. Department of Labor and USCIS regulations.• Provide guidance to hiring managers and candidates on H-2B visa policies, timelines, and documentation requirements.

Education

• Rutgers University

  Bachelor of Arts (B.A.), Communication

  2013 — 2015

Skills

• Customer Service
• Microsoft Office
• Research
• Social Media Communications
• Microsoft Word
• Photoshop
• Microsoft Excel
• Powerpoint
• Event Planning
• Management
• Project Management
• Social Media
• Public Relations
• Communication
• Social Networking
• Leadership
• Marketing
• Sales
• Teamwork
• Recruiting
• Human Resources
• Microsoft Powerpoint
• College Recruiting
• Human Resource Development
• Sourcing
• Full-Life Cycle Recruiting
• High-Volume Recruiting