Deanna Carrillo
Senior Content Strategist @Snap Inc.
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WORK HISTORY
Senior Content Strategist @Snap Inc.
Santa Monica, CA, US
As lead of the global success stories program for small and medium advertisers, I work with marketing and sales teams across North America, Europe, and MENA to share the results customers achieve on Snapchat I\'ve built flexible systems that make it easy for our fast-moving marketing org and global sales team to access and use our content. In my first year, I published about 60 internal and external success story assets and helped launch refreshed landing page templates and gallery filters that improve how sellers, prospects, and advertisers interact with our library of advertiser wins.In close partnership with our design, web, and comms teams, I strive to ensure we\'re telling each advertiser\'s story in a way that\'s accurate and compelling.
EDUCATION
San José State University
Bachelor of Science (B.S.), Public Relations
Merced Community College District
General Education for Transfer, Communication and Media Studies
ABOUT DEANNA CARRILLO
I’ve worn many hats in my career, but at heart I’ve always defined myself as a storyteller and librarian. I’m passionate about crafting compelling stories while also making those stories easy to use effectively via smart program design. Here are some highlights:• Increased NetApp on NetApp content production by more than 400% • Developed strategies to attract the most booth visitors at NetApp INSIGHT three years in a row• Created systems that scale for customer case study creation at Sage Intacct• Managed the Champions experience at Sage Transform, overseeing Customer Awards and capturing video testimonials• Developed a unified customer content strategy at Dropbox to improve customer experience and scale productionNone of these outcomes would be possible without the values instilled in me by my Chicano upbringing: the importance of education, community, and work ethic. I take great pride in my reputation as a culture carrier who is great to work with and exceeds expectations.
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