Deanna Spiezio

WORK HISTORY

SKILLS

ABOUT DEANNA SPIEZIO

With a degree in Integrated Marketing Communications from Ithaca College, I am a dynamic data-driven storyteller with a passion for transforming insights into actionable strategies. My career in advertising has been marked by impactful collaborations with leading brands like Unilever, Coca-Cola, Paramount+, Sleep Number, BISSELL, Peloton, and Chewy.com. I deliver client-centric solutions that drive measurable results.Recognizing the power of data in driving smarter marketing decisions, I pivoted to a specialized role in data analysis at Effectv. In the Philadelphia market, I leveraged Comcast\'s First Party Data to design and optimize audience-targeted campaigns, helping local advertisers amplify their reach and maximize ROI. By delivering strategic recommendations and showcasing the value of attribution products, I played a pivotal role in generating over 20% revenue growth, both by retaining existing business and acquiring new clients.In 2021, I shifted into the agency world where I started as a Senior Analyst in Analytics to now an Associate Director of Analytics. Over the years, I lead cross-team collaboration to deliver post-campaign analyses, monthly and quarterly measurement reports on CTV, Social, Search, OLV and Display channels, providing high-level overviews, performance recommendations, and A/B test setup. In addition, I implement learning agendas to guide campaign learnings, and I identify measurement solutions across brand lift and sales lift studies powered by NCS, Social channels, and Publishers. I build strong client relationships through clear, collaborative communication and a personable approach. With a deep understanding of client needs, I provide actionable insights and strategic recommendations that drive results. My ability to translate complex data into clear narratives proves my success as a Data Storyteller. Lastly, as a strong leader, I manage and mentor a team of analysts, senior analysts, and managers providing training, setting career goals, and conducting quarterly reviews. With expertise in data analytics, I have grown to be a trusted team member.