Deanna Mastronardi

About Deanna Mastronardi

With over seven years of experience in audience development and digital strategy, my work at Studio71 focuses on optimizing content performance and community engagement across platforms. Leveraging data-driven approaches, our team has enhanced engagement metrics for high-profile talent and brands by aligning cross-platform strategies and implementing innovative publishing techniques. By anticipating platform trends and refining video optimization through A/B testing, we support creators and brands in achieving measurable growth. My expertise lies in fostering community development, refining social media strategies, and delivering actionable insights to drive sustained relevance in an evolving digital ecosystem.

Experience

1. Senior Strategy Manager, Audience Development & Multi-platform Services

   Studio71, Lp

   Dec 2024 — Present

   Spearhead cross-platform strategy alignment, optimizing content for Facebook and other channels to drive engagement and growth across talent and brand portfolios. Pioneer data-driven approaches to video optimization and community management, resulting in measurable increases in audience engagement and retention. Implement strategic content publishing initiatives, significantly boosting engagement metrics and expanding reach for high-profile talent and brand pages. Architect forward-thinking social media strategies, anticipating platform trends to position talent and brands for sustained growth and relevance. Establish appropriate copyright procedures, as well as manage and investigate claims around ownership of work in order to protect client’s content Generate comprehensive analytics reports, providing actionable insights on audience growth, demographics, video performance, and revenue generation Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability

Education

• George Mason University

  Bachelor of Science (B.S.), Tourism & Events Management

  2013 — 2017

Skills

• Research
• Organization Skills
• Teamwork
• Time Management
• Social Networking
• Social Media Marketing
• Customer Service
• Microsoft Word
• Marketing
• Microsoft Office
• Sales
• Facebook
• Event Planning
• Powerpoint
• Problem Solving
• Social Media