Deanna Lynn Craft
Portfolio Marketing Manager @Dun & Bradstreet
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WORK HISTORY
Portfolio Marketing Manager @Dun & Bradstreet
Jacksonville, FL, US
As a Portfolio Marketing Manager, I am responsible for creating go-to-market architecture across multiple teams, creating and managing personas and segments, identifying new market opportunities, creating new insights to steer programs via research, and championing audience-centricity throughout the organizationKey Initiatives: Developing messaging framework to support core portfolio use cases across all business units including Sales, Marketing, Finance, Risk, Master Data Management (MDM), and Small Business (SMB) Creating external-facing portfolio-level content that articulates the value of solution portfolios for prospective customers, including: marketing messaging guides, sales talk tracks, web page content, event messaging and presentations, thought leadership pieces, fact sheets and brochures Managing key event and webinar messaging and collateral to ensure a cohesive event experience that yields as high impact as possible, measured in quality qualified leads Coordinating quarterly sales research initiatives such as surveys and interviews with sellers and customers, and making recommendations to account teams based on the data Activating marketing campaigns through elevated messaging and sales enablement content to support up-sell and cross-sell efforts
EDUCATION
University of Florida
Bachelor of Science (B.S.), Public Relations
ABOUT DEANNA LYNN CRAFT
I\'m a strategic B2B marketer who transforms complex data solutions into compelling, customer-facing narratives that empower Sales and Product to win in the market.In my current role, I lead high-impact go-to-market strategies that connect complex data solutions to real business outcomes. I translate technical value into messaging that resonate with C-suite stakeholders and decision-makers. My work supports brand growth through clear, compelling stories that move markets. Beyond marketing strategy and performance metrics, I’m deeply committed to building inclusive communities. As the Co-Chair leader for my company’s LGBTQIA+ employee resource group, I co-create local and regional events and initiatives that amplify underrepresented voices and foster intersectional belonging in a healthy, supportive and inclusive way. Below is a short selection of my career accomplishments: At Dun & Bradstreet, I led enterprise‑level portfolio strategy, GTM architecture, and data‑driven messaging modernization that strengthened competitive differentiation, accelerated revenue growth, and elevated the positioning and commercialization of priority segments, including MDM (data / analytics) and AI solutions. Implementation of 12 diverse lead generation funnels responsible for $45.2MM growth of fiber.mortgage Expanded and increased Signature Brands\' online traffic for Pumpkin Masters by 203%, leading to an ecommerce sales growth of $1.6MM, propelling it as North America\'s leading manufacturer and distributor of pumpkin carving tools and kits Video Game Rescue\'s 40% sales revenue growth, resulting from four well-attended gaming events per month Over 20% of Take Stock in Children of Nassau\'s total $2MM program goal, successfully delivered through donor effective messaging geared towards potential donors
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